Whether you’re new to vaping or a regular user, your choice of e-liquid is important. It’s how you get your nicotine hit if you’re vaping to kick the cigarette habit, and it’s what makes the whole vaping experience enjoyable for you.

E-liquid has many labels: e-juice, vape juice, vaping liquid, e-cig juice, and ejuice. But it doesn’t matter what you call it, an e-liquid has just one purpose: to give you a good “throat hit”- the sensation you get from inhaling the nicotine and that smooth satisfying catch as the vapor travels down the throat. 

So what does the e-liquid do? In an e-cigarette, vape liquid is converted into the vapours you inhale. It’s important to experiment with different flavours and strengths of e-liquid and with lots to choose from many people say that trying out new flavours is one of the most enjoyable aspects of vaping!


The majority of e-liquids (or “juice”) on the market have 4 main ingredients: 

  • Vegetable Glycerine (VG)
  • Propylene Glycol (PG)
  • Food grade flavourings
  • Nicotine (though there are non-nicotine varieties available)


When choosing an e-liquid you’ll probably see them come in a variety of VG/PG ratios, e.g. 85vg/15pg, 50vg/50pg, etc. This means that the e-liquid contains a blend of VG & PG in the proportions listed. It’s important to choose the right VG/PG ratio for you so what do they mean?

VG is a thick, sweet liquid that produces bigger clouds of vapor. VG also gives your liquid a sweeter taste. PG is a much thinner and tasteless liquid. PG gives you more of a “throat hit” than VG does, which simulates the feel of smoking better.

Both VG and PG are non-toxic organic compounds and generally considered safe. 

It is important to choose the right VG/PG ratio. If you want a bigger throat hit then choose an e-juice with more PG than VG. On the other hand, if you want more vapour then choose a liquid with a higher VG base.  


Flavour is the first thing you should consider when choosing an e-liquid. Juices come in a wide variety of flavours from fruits to desserts to cocktails to tobacco. It’s all down to your personal taste and you can have lots of fun experimenting!

If you’re vaping to help kick your cigarette habit then you’ll need to decide on the level of nicotine in your juice that will satisfy your cravings. Too much and you might wind up with a headache, too little and you may wonder why you’re bothering. Our e-liquids come in nicotine strengths from zero to 18mg/ml. If you smoked socially (say, 10 a day) then the lower nicotine strengths will be enough. If you were a heavy smoker then start with the higher nicotine strengths then gradually wean yourself off them. 

We have a wide range of e-liquids in different flavours, PG/VG ratios and nicotine strengths in our online e-liquid shop. Our Jucce Juccier shortfills range has no nicotine and you can add a nicotine shot or nicotine salt shot into the shortfill bottle to make it 3mg of nicotine. 

If you’re trying to quit smoking, check out our partner NVee for nic salt-based flavours available in different nicotine strengths.


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